La Plage Tower, Al Mamzar: Al Thuriah's Beachfront Tower in Sharjah
La Plage Tower is a residential project by Al Thuriah in Al Mamzar, Sharjah. The name means "the beach" in French, and it fits: this tower sits in a district right on the coastline where Sharjah meets Dubai, with direct beach access included for residents.
The Al Mamzar Position
Al Mamzar occupies the northern end of the Dubai-Sharjah coastal boundary. Living here puts you in Sharjah's administrative zone, which carries lower ownership and running costs than comparable Dubai waterfront addresses. At the same time, Deira and Dubai's eastern districts are a short drive away via Al Ittihad Road. It is a practical location for people who work in Dubai but prefer Sharjah's cost structure.
The beach access at La Plage Tower is not a claim that needs qualifying. This district sits directly on the water. A tower here with its own beach access reflects the physical reality of the location.
For investors, the cross-border position makes this a practical rental target. Workers commuting into Dubai look for bases on the Sharjah side of the boundary, and Al Mamzar's coastal setting adds a lifestyle draw that purely inland Sharjah addresses do not offer.
One Price Point: AED 540,000
The listed price across La Plage Tower is a flat AED 540,000. There is no range. That single figure likely reflects a uniform unit configuration on offer, rather than a spread of sizes at different price points. A buyer knows exactly what the entry looks like.
At this level, the project sits in mid-market territory for this stretch of the coastline. The price aligns with the apartment and duplex format and the six-amenity package.
Apartments and Duplexes
La Plage Tower offers apartments and duplexes. The two formats serve different buyers within the same building.
The apartment format suits investors targeting the rental market, couples, and individuals who want a straightforward single-floor home with waterfront access. The duplex format adds vertical separation, which works for small families or buyers who want to divide living and working space across two floors.
Both options give access to the same amenity set. The buyer choosing between the two is making a floor-plan decision, not selecting a different product tier.
Six Amenities, One That Matters Most
| Category | Amenities |
|---|---|
| Waterfront | Beach Access |
| Fitness & Leisure | Gymnasium, Shared Pool |
| Community Services | Prayer Rooms, Visitor Parking, Security |
Beach access is the headline amenity here. In Al Mamzar, this is not a resort-style feature added for effect: the district sits on the water, and direct beach access is a practical extension of the location itself. The gymnasium and shared pool cover standard resident fitness needs.
Prayer rooms, visitor parking, and security point to a building planned for resident families rather than short-term or serviced-apartment stays. The six-amenity package is focused rather than exhaustive, but the beach access carries more daily weight than a longer list of interior club facilities would.
Construction Past Its Target Date
Al Thuriah broke ground in May 2022, with a target completion of March 2023. That date is now well past. La Plage Tower has most likely been handed over, meaning buyers entering now are looking at a completed building rather than an off-plan project with construction time ahead.
