La Plage Tower 2: Beachfront Apartments in Al Mamzar at AED 540,000
Al Thuriah's La Plage Tower 2 is a residential apartment development in Al Mamzar, positioned on the Sharjah shoreline closest to the Dubai border. The name signals this is the second tower in the same series by this developer. The entry price across all listed units is a flat AED 540,000. Construction has passed its original target date, placing the building at or beyond its planned handover.
Al Mamzar: Beach Access With Dubai Connectivity
Al Mamzar runs along the northern Sharjah-Dubai border where the emirate boundary meets the coast. Deira and Dubai's old commercial centre are under ten minutes by car. Dubai International Airport sits roughly 20 minutes by road. Downtown Dubai and Business Bay are 30 to 40 minutes away under normal traffic.
For buyers considering this location, the core case is access. Al Mamzar is as close to Dubai as Sharjah gets. Workers and renters with Dubai-based employment can keep property costs at Sharjah levels without giving up commute times. Deira, Port Saeed, and the airport corridor sit within practical daily commute range.
The Al Mamzar beach park anchors the area and is accessible on foot from residential buildings here. Having direct beach access listed as a project amenity means residents can use it on any given morning or evening, not just as a weekend activity. For investors, that everyday usability is what makes beach access a relevant feature in the rental pitch rather than a decorative marketing point.
AED 540,000: One Price, One Configuration
Both the minimum and maximum listed price are AED 540,000. A project where both figures match points to a single unit type or a standardised floor plan. There is no entry-level option at one end and a larger premium unit at the other. What you see is what is available.
For a first-time buyer, AED 540,000 for a beachfront-access apartment in a fully amenitised building carries a clear value argument. The price reflects Sharjah's market rather than Dubai's equivalent coastal product. For an investor running the numbers, the uniform price point simplifies the yield calculation. One configuration, one purchase price, one rental rate to model. The pricing structure implies this targets the accessible end of the coastal market in this emirate, not a premium buyer seeking full-service tower living.
Apartments
The project offers apartments as the only property type. No villas, no retail. This sharpens the buyer profile: working professionals, couples, small families, or investors acquiring one or two units for the rental market. A single property type means the building's operating profile and service charge structure will be consistent, which matters for investors modelling long-term returns.
Nine Amenities, Two Define the Project
| Theme | Amenities |
|---|---|
| Water and Recreation | Beach Access, Infinity Pool, Children's Pool |
| Fitness | Gymnasium |
| Outdoor and Family | Landscaped Gardens, Children's Play Area |
| Convenience and Security | CCTV Security, Covered Parking, Mosque |
Beach Access combined with an Infinity Pool in the same building defines the project's character. The mosque serves residents who observe daily prayers. Covered parking is a practical benefit in a coastal district where visitor traffic to the beach area adds pressure on resident parking.
Nine amenities in a building at AED 540,000 is a strong count. The list skews toward outdoor and family-use facilities rather than high-end wellness services, which matches the expected buyer and tenant profile: mid-market owner-occupiers and investors targeting the Sharjah coastal rental segment.
Construction Status: Target Date Passed
Al Thuriah broke ground on 30 January 2025 and targeted completion by 1 March 2025. That date has now passed by over a year. The project is at or past its planned handover point. The construction window was very short from the outset, which indicates the building was well-advanced when sales opened. For a buyer entering today, the primary off-plan risk of a prolonged wait is not the relevant consideration. The developer set an accelerated build schedule from day one, which distinguishes this from longer-horizon off-plan launches.