Brand Centro: Off-Plan Apartments in Jumeirah Garden City
Brand Centro is a residential apartment building by EMS Real Estate Development, located in Jumeirah Garden City, Al Satwa, central Dubai. The project delivers studios, one-bedroom, and two-bedroom apartments across eight floors. Construction started in October 2024, and handover is scheduled for July 2026, placing this roughly two months from completion.
A Location with Direct Links to Dubai's Core
Jumeirah Garden City sits within Al Satwa, a district that occupies central Dubai's residential belt. Sheikh Zayed Road runs nearby, giving residents direct road access to Downtown Dubai, Business Bay, DIFC, and the Dubai Mall corridor. For daily commuters, those distances translate to short drive times to the city's main employment hubs. Al Satwa itself is an established urban neighbourhood: local retail, dining, and services are already present at street level. Jumeirah Garden City adds a planned residential and commercial framework on top of that base. The result is a location that works both for people who want central connectivity and for investors focused on tenant demand from professionals in the nearby financial and commercial districts.
AED 981,000 and the Unit Mix
The project lists a single price of AED 981,000. Studios run from 365 to 397 sq ft, one-bedroom units from 689 to 759 sq ft, and two-bedroom apartments from 940 to 1,097 sq ft. That figure, across three configurations, positions this as an accessible entry into central Dubai apartments.
Getting In for 15%
| Phase | Percentage |
|---|---|
| Down payment | 15% |
| During construction | 45% |
| Handover | 40% |
A 15% down payment on the listed price means roughly AED 147,150 to secure the unit. The construction phase carries 45% of the total, spread across the build period. The remaining 40% falls due at handover in July 2026. With completion approximately two months away, buyers entering at this stage face a compressed construction payment window. The largest payment block arrives at handover rather than being spread across the full build period.
Three Property Configurations
The project offers apartments in studio, one-bedroom, and two-bedroom layouts. Studios, ranging from 365 to 397 sq ft, provide compact homes suited to single professionals or buy-to-let investors targeting a central address. One-bedroom units at 689 to 759 sq ft offer more living space within the same price bracket. Two-bedroom apartments at 940 to 1,097 sq ft work for small families or investors targeting longer-stay tenants who need more room.
Amenities Built for Day-to-Day Use
| Category | Facilities |
|---|---|
| Fitness and wellness | Gymnasium, Indoor Swimming Pool |
| Outdoor and social | Landscaped Gardens, Barbecue Area |
| Family | Children's Play Area |
| On-site services | Restaurants |
| Security | CCTV Security |
The indoor swimming pool is a practical advantage given Dubai's heat, extending pool access beyond the cooler months. On-site restaurants add day-to-day convenience that reduces reliance on going out for meals. The combination of gym, pool, landscaped outdoor space, a children's area, and barbecue facilities points to a project aimed at long-stay residents rather than short-term rental turnover. The CCTV security coverage adds a practical layer that families and long-term tenants will value.
Handover in July 2026
Construction began in October 2024 and the scheduled handover is July 2026, approximately two months away. For a buyer entering now, the wait before taking possession or generating rental income is short. The project has moved through most of its build cycle, which reduces the completion uncertainty that comes with early-stage off-plan entries. Rental income or owner occupancy is close to being a practical reality rather than a future projection.