77 Shades: Apartments in Business Bay from AED 1.7M
77 Shades is a residential apartment development by 77 Shades of Green Real Estate Development, located in Business Bay, Dubai. Construction began in October 2024, with handover targeted for July 2027.
Business Bay: A Central Dubai Location
Business Bay sits between Downtown Dubai and DIFC, placing it among the more centrally located residential districts in the city. The Dubai Canal runs along its eastern side. Sheikh Zayed Road forms the western boundary, providing direct access to the wider road network.
The Business Bay Canal Walk runs along the waterfront with cafes, restaurants, and pedestrian paths. The Business Bay metro station, on the Red Line, is accessible on foot for most addresses in the district. Downtown Dubai and the Burj Khalifa area are a few minutes north by car. DIFC is a short drive east.
Business Bay is adjacent to Downtown and DIFC, two of Dubai's largest employment centres. Many professionals working in both areas rent in Business Bay for the proximity. The neighbourhood has matured into a self-sufficient district, with retail, dining, and services at street level.
Apartments at AED 1.7 Million
77 Shades lists a single price point of AED 1,700,000. The development offers 1-bedroom and 2-bedroom apartments. 1-bedroom units are sized at approximately 876 sq ft. 2-bedroom units run to approximately 1,447 sq ft.
At AED 1.7M in Business Bay, the project sits in the mid-range for the district. The 1-bedroom at just under 900 sq ft suits a professional or couple. The 2-bedroom, at over 1,400 sq ft, works for a family wanting a usable living area at the mid-market price.
Amenities Built for Daily Use
| Category | Amenities |
|---|---|
| Fitness & Wellness | Gymnasium, Health Club, Yoga Room, Indoor Swimming Pool |
| Outdoor & Community | Landscaped Gardens, Children's Play Area |
| Convenience | Restaurants, Retail Facilities, Security |
Nine amenities in three groups. The yoga room sits alongside a full gymnasium and health club, giving residents three separate fitness environments without leaving the building. The indoor pool provides year-round swimming, practical in a city where outdoor facilities are limited for several months due to climate. Restaurants and retail on site cover daily food and shopping needs within the complex.
The amenity set suits two resident types: wellness-conscious professionals who want fitness options at home, and families with young children who value outdoor space and an in-building play area.
Getting In for 20%
| Phase | Percentage |
|---|---|
| Down Payment | 20% |
| During Construction | 50% |
| Handover | 20% |
| Post-Handover | 10% |
The 20% down payment is the standard off-plan minimum in Dubai. The bulk of the plan, 50%, is distributed across the construction phase through to July 2027. Buyers spread that across instalments over roughly 30 months. By the time handover arrives, 90% of the purchase price will have been paid.
At handover, 20% of the purchase price is due. The final 10% is post-handover, which means the complete outstanding balance is not required at key collection. The post-handover tranche is the smallest of the four phases, keeping the post-delivery cash requirement modest.
Completion: July 2027
Construction launched in October 2024. The target handover is July 2027, a build period of approximately 33 months. Buyers entering now are roughly 20 months into the construction schedule, with delivery approximately 12 to 13 months away.