Soul by Vision: Apartments in Dubai Production City from AED 645,400
Soul by Vision is a residential apartment development by Vision Development, located in Dubai Production City (IMPZ). Construction began in June 2025 and the project is scheduled for completion in December 2026. The building covers studios through three-bedroom apartments, with prices starting at AED 645,400.
A Western Dubai Address Between the Free Zones
Dubai Production City, previously the International Media Production Zone, sits in western Dubai alongside Studio City, Media City, and Internet City. Sheikh Mohammed Bin Zayed Road borders the community to the east. That puts Al Barsha roughly 10 minutes away by car, Dubai Marina about 15 minutes, and Downtown Dubai around 25 to 30 minutes outside peak hours.
City Centre Me'aisem is within the district, covering day-to-day retail and dining for residents who prefer not to travel for basics. The free-zone cluster next door keeps foot traffic working-week oriented rather than tourist-driven. Street density is lower than in JLT or Business Bay. For buyers who want a connected western Dubai location at a more mid-range price point than Marina, Production City makes a practical case.
Studios from AED 645K, Three-Bedrooms at AED 1.82M
The price range at Soul by Vision is wide. Studios start at AED 645,400 and measure approximately 470 sq ft. At the other end, three-bedroom units at 1,738 sq ft are priced from AED 1,822,600. The gap between entry and top is almost 3x.
Per-square-foot pricing shifts substantially across the range. Studios price at roughly AED 1,360 per sq ft; three-bedrooms come in at around AED 1,050 per sq ft. That is a material difference. For investors considering the three-bedroom tier, the per-sq-ft discount partially compensates for the higher absolute outlay, and a larger unit supports a household rental profile with a different tenant dynamic than a studio.
One-bedroom apartments occupy approximately 810 sq ft and two-bedrooms fall between 1,368 and 1,403 sq ft, rounding out the full household-size spectrum.
Amenities
| Category | Amenities |
|---|---|
| Leisure | Infinity Pool, Indoor Swimming Pool, Landscaped Gardens, Cinema |
| Fitness | Gymnasium |
| Dining | Restaurants |
| Family | Children's Play Area |
| Safety | CCTV Security |
The dual-pool setup is the clearest differentiator here. An infinity pool and a separate indoor pool give residents both an outdoor social space and a year-round swimming option that works regardless of season. A cinema and on-site restaurants push the communal offering beyond the standard gym-and-pool formula. The children's play area puts family residents squarely in scope.
The amenity set as a whole targets residents who want lifestyle infrastructure at a mid-market price, without paying for a branded product.
Expected Completion: December 2026
Construction began in June 2025. The target handover is December 31, 2026, which puts the project roughly 18 months out. Buyers entering at this stage are committing to an off-plan project mid-construction, with most of the build timeline still ahead.
20% to Get In, 80% at Handover
| Phase | Due |
|---|---|
| During Construction | 20% |
| At Handover | 80% |
The payment structure asks for 20% during the construction period and the remaining 80% at handover. The front-end is low for an off-plan commitment in Dubai. The back-end, however, is a large single payment. Buyers using mortgage financing need a lender arrangement in place ahead of the December 2026 handover date. Cash buyers need to hold the balance available through the construction period.