15 Northside: Getting Into Business Bay for 5%
Select Group delivered 15 Northside as a twin-tower residential development in Business Bay. The project spans two buildings, Tower A and Tower B, sitting within one of Dubai's most central and liquid districts. If you want to be equidistant from Downtown Dubai, DIFC, and Dubai Canal, this location delivers that without compromise.
What Business Bay Actually Means for a Buyer
Business Bay is not a neighbourhood you choose for quiet. It is the district between Downtown and the canal, with easy access to Sheikh Zayed Road, Al Khail Road, and the Metro. The commute to Downtown Dubai takes under ten minutes by car. DIFC and the financial district are a similar distance. For a working professional, that central position is genuinely useful, not just a marketing claim.
The project includes units with water and landmark views, positioned above the canal belt that runs through the district. It remains a high-density urban environment, which is the right fit for some buyers and the wrong fit for others.
What the Price Spread Tells You
The range runs from AED 726,350 to AED 2,769,000. That is a wide spread, and it reflects the unit mix rather than inconsistent pricing.
The entry point at AED 726,350 accesses studio and one-bedroom units. Studios in Tower A run from 379 sq ft, a compact footprint for a Business Bay address. One-bedrooms go up to around 1,217 sq ft, which is unusually generous for the category. Both sizes are suited to investors targeting the rental segment in a central district.
At the upper end, AED 2,769,000 is a three-bedroom unit in Tower B at 1,700 sq ft. That is end-user territory. A family or couple who wants the amenity set and the location but also needs genuine living space.
Two-bedroom units start around AED 955,000, with sizes between 981 and 1,319 sq ft. This is the middle ground: large enough for a couple or small family, still accessible for investors with a longer horizon.
Getting In for 5%
| Phase | Percentage |
|---|---|
| Down payment | 5% |
| During construction | 25% |
| Handover | 70% |
A 5% down payment to enter Business Bay is low by any standard. For a buyer with limited upfront capital, this structure keeps the initial cash requirement at the low end for a centrally located project.
The trade-off is the back-loading. 70% falls at handover, which means the bulk of the cash requirement lands in a compressed window rather than being spread through construction. For a cash buyer or someone with financing lined up, this is manageable. For a buyer relying on a mortgage, the handover tranche is the moment the bank steps in, so the practical cash exposure is the 5% plus costs up front.
The project was expected to complete in April 2023 and construction started in December 2020. Given today's date, the project is likely already handed over. The payment plan timelines above apply to any units still trading in the secondary market rather than off-plan.
32 Amenities Across Two Buildings
| Category | Amenities |
|---|---|
| Fitness and wellness | Gymnasium, Shared Gym, Private Gym, Health Club, Well-being and Fitness, Shared Spa, Shared Pool, Private Pool, Private Jacuzzi, Children's Pool |
| Outdoor and social | Landscaped Gardens, Landscaped Parks, Barbecue Area, Children's Play Area, Balcony, Private Garden |
| Residence services | Concierge, Maid Service, Security, CCTV Security, Covered Parking, Central A/C, Lobby in Building |
| Unit features | Built-in Wardrobes, Walk-in Closet, Maids Room, Kitchen Appliances, Study |
| Views and lifestyle | View of Water, View of Landmark, Restaurants, Pets Allowed |
Thirty-two amenities for a Business Bay project is a substantial number. The inclusion of a private pool, private gym, and private jacuzzi as unit-level features (rather than shared building facilities) signals that at least some units carry a premium spec. The presence of a maids room and maid service alongside concierge and a health club puts this closer to a serviced residence than a standard apartment block.
The amenity set speaks to a resident who wants convenience layered into their daily routine. The fitness options alone (shared gym, private gym, health club, spa, pool) give residents enough variation without needing an external membership.